Publishing & Branded Entertainment

Alston & Bird represents a variety of clients in the publishing industry, including publishers of books, periodicals and video games, authors, and literary agencies. We provide our clients a nuance understanding of the delicate balance users and producers of content must strike between the opportunities for growth and expansion presented by digital distributors, alongside the challenge of maximizing the protection and value of content. We routinely represent clients on both sides of claims related to copyright infringement, idea misappropriation and the Digital Millennium Copyright Act. Our attorneys are members of the Copyright Society of the United States, and attend important industry events, such as the Frankfurt Book Fair. In this branded entertainment space, our clients include advertisers and agencies, as well as media and entertainment companies. We advise clients with respect to acquiring and licensing branded content for international distribution in traditional media, such as print and television, as well as cutting-edge digital and mobile media. Our wide-ranging experience enables us to counsel clients in strategizing and structuring major deals related to all forms of media. With our deep IP and technology experience, we are at the forefront in helping clients analyze and address emerging issues at the juncture between technology and media.